Sparkle Natural Himalayan Pink Salt Toothpaste for Whitening and Gum Care is made from natural pure Himalayan pink salt and Bolivian pink salt. Made up of small particles that are high in minerals such as sodium, calcium, potassium, magnesium and iron, which help reduce the build-up of bacteria that cause bad breath. The high mineral content also prevents the buildup of plaque, thereby maintaining gum health. The natural propolis inside the paste also helps the gums. PVP gently cleanses the yellow stains from tea and coffee that tend to erode enamel, but not because of the softer texture, brushing results in stronger, shinier, whiter teeth. Volume: 100 grams.